Bernie's & Son has a been a fixture in downtown St. Petersburg for over 31 years.
It has had several locations, but always a single goal...provide fabulous jewelry at a great price, with the best service. Shop for fine jewelry at Bernie's & Son in downtown St. Petersburg - 169 1st Avenue North until early 2009 when we move to our permanent new home on street level in the "OVATION" Condominiums on Beach Drive. 
The Serata name has stood for integrity and quality for jewelry customers for nearly 50 years. First it was Bernie Serata, today, Bob Serata is the constant at Bernie's & Son...
When you're looking for the finest values in jewelry in St. Petersburg, or anywhere in Tampa Bay...Shop where the owner is always in!